PACIS 2019 Proceedings


IT entrepreneurs represent a valuable source to the societies. They prompt socio-economic growth, and innovation. Despite the increasing awareness of this importance, evidence indicates that women engagement in technology entrepreneurship is scant, which has received limited attention in both information systems and female entrepreneurship literature. Drawing on the theory of planned behaviour, this research highlights the existing gap by analyzing influential aspects that affect the decision-making process of women techentrepreneurs in the Saudi context. Hypotheses were tested using survey data that has been collected from different Saudi female public universities as well as technology incubators, and entrepreneurship programs. Findings from PLS support the core entrepreneurial intention model and highlight the important role of traditional determinants of intention. In addition, the research findings highlight and contribute a new understanding of the value of IT factors for women in increasing their entrepreneurial intention and subsequent decisions, actions, and outcomes.