PACIS 2019 Proceedings

Abstract

The increasing use of social media in nonprofits hasattracted significant attention from researchers in various fields.As this body of literature expands, no comprehensive review integrates anddiscussesthe extent of social media use in nonprofits. This paper reviews, analyses and presents findings of the literature onsocial media in nonprofits, particularly, its functions, enablers, and inhibitors. The paper discusses the findings of 84 research articleson social media in nonprofits published between January 2010 and March 2018. Overall, our study identifies seven (7) functions of social media in nonprofits including relationships, informationexchange, conversation and interaction, co-creation and innovation, community building, collective action, and reputation and legitimacy. This paper also discussesthe enablers and inhibitors of social media in nonprofits.The extant literature presented in this paper offers an extended look into social media usewhile providing direction for future research.

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