A study of the effects of affordances and constraints on user’s usage of travel-related WeChat mini programs

Authors

Ao Cheng, College of Hotel & Tourism Management, Kyung Hee UniversityFollow
Namho Chung, College of Hotel & Tourism Management, Kyung Hee UniversityFollow
Chulmo Koo, College of Hotel & Tourism Management, Kyung Hee UniversityFollow

Abstract

WeChat has been integrated into the daily lives of Chinese people, including travel. This study adopts affordance theory to examine the influences of affordances and constraints on users’ usage of travel-related WeChat mini programs. We plan to conduct a survey of users who have used at least one travel-related mini program. We hope this research can provide both theoretical implications to tourism literature and practical implications for tourism service providers as well as designers of travelrelated mini programs.

Recommended Citation

Cheng, Ao; Chung, Namho; and Koo, Chulmo, "A study of the effects of affordances and constraints on user’s usage of travel-related WeChat mini programs" (2019). PACIS 2019 Proceedings. 142.
https://aisel.aisnet.org/pacis2019/142