Cum Hoc Ergo Propter Hoc?! Reviewing the Literature and Building a Theoretical Foundation for Future Research in Crowd Delivery Workforce Participation

Authors

Bjoern Asdecker, University of BambergFollow
Christian Straubert, University of BambergFollow

Abstract

A current trend is the use of crowd delivery platforms (e.g., Amazon Flex, Doordash, Grubhub) to cost-effectively manage the last mile. The success of such crowd delivery platforms depends on an adequate supply of transportation capacities. This paper conducts a literature review to identify the factors that influence participation in the crowd delivery workforce. We find that existing publications are scarce and that the few available ones have identified only single influencing factors. Due to their explorative-inductive nature without any theoretical anchoring, the results must also be critically reflected on. In such an effort and while considering the findings to date, we draw from the Self-Determination Theory (SDT) and the Unified Theory of Acceptance and Use of Technology (UTAUT) and develop a model of crowd delivery workforce participation to stimulate future deductive-confirmatory studies.

Recommended Citation

Asdecker, Bjoern and Straubert, Christian, "Cum Hoc Ergo Propter Hoc?! Reviewing the Literature and Building a Theoretical Foundation for Future Research in Crowd Delivery Workforce Participation" (2019). PACIS 2019 Proceedings. 137.
https://aisel.aisnet.org/pacis2019/137