Abstract

As entrepreneurship evolves into a discipline distinct from management, with the entrepreneurial opportunity at its core, the processes by which opportunities are formed are yet to be thoroughly explored. One theory is that entrepreneurs create opportunities by interacting with their environment. While there is currently little research into this theory, the widespread adoption of the business model ontology and action-based entrepreneurship education programs may provide a valuable context where these processes can be observed. This in-progress paper presents a case for use of an information systems approach to facilitate research into the process of opportunity creation. It concludes by proposing methods to determine the platform’s success, while discussing how this assessment may lead to improved, more thorough, data capture in future entrepreneurship education programs.

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