Abstract

This research-in-progress paper reports on the preliminary findings of a study of barriers to participation in the sharing economy. We study both, the barriers to participation as a provider of a resource, as well as the barriers to participation as a consumer of a resource in the sharing economy. We conducted semi-structured interviews and used grounded theory techniques to identify barriers that have a negative impact on the likelihood of participation in the sharing economy. Preliminary findings suggest that eight barriers have a negative impact on participation in the sharing economy: Effort expectancy, independence through ownership, lack of trust, performance risk, physical risk, privacy risk, process risk, and undesired social interaction.

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