Abstract

There are many companies which try to change their organizational culture to adjust with their business environment and to win market, but most of them seem struggling with the initiative due to the invisibility of organizational culture. We proposed a method to visualize organizational culture, using multi-dimensional scaling analysis with 39 keywords extracted from Cameron and Quinn (2006). Applying the method to a Japanese manufacturing company, we tried to visualize a corporate-level organizational culture and 10 department-level organizational cultures. The results and the interpretation of them were evaluated as good by three employees in the company since they were described the cultures well. Thus it could be an effective method to visualize organizational culture.

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