Abstract

This research explored the sentiment in post, retweet, and reply is more meaningful than just numbers. We analyzed four targets (two politicians and two celebrities) on Twitter to examine our model. The results showed the sentiment ratio of celebrities is higher than politicians. We also provided the h-index to identify high impact of posted topics and the results showed different topics have different impact. The proposed model can appropriately estimate the influence in social media and help companies allocate resources effectively and efficiently.

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