The motivation to share has lately been investigated in the sharing economy literature. This study extends this literature by exploring the role of economic and social drivers from the accommodation providers’ perspective on the sharing economy platform Airbnb. In doing so, we contribute to the sharing economy literature by compartmentalizing the two-sided consumer market. Furthermore, we respond to the emerging call for understanding the motivational factors under which trust operates in the sharing economy context. Specifically, this article introduces two key moderators, financial motives and social motives, to the relationship between trust and the intention to share an accommodation. Drawing on the theory of trust and based on a dataset of 203 participants, we find that financial motives positively moderate the relationship between trust in renters and the intention to share an accommodation, whereas social motives show no significant influence on the same relationship.
Mittendorf, Christoph, "The Influence of Financial and Social Motives in the Sharing Economy: An Empirical Analysis on Airbnb" (2017). PACIS 2017 Proceedings. 88.