The sharing economy is continuously changing the hospitality industry while competing with incumbent businesses over the available market share. This pretest examines the social peer-to-peer renting service CouchSurfing. In particular, we plan to investigate how social motives, financial motives, and trust influence the users’ intentions to request a booking on the CouchSurfing platform. Understanding the implications of social motives and financial motives is important, for both platform providers and researchers investigating the social sharing economy. In this pretest, we develop a questionnaire for assessing the influence of the respective motivational factor on the travelers’ intentions. Our pretest employs survey data and exploratory factor analysis (EFA) to identify underlying relationships between our variables and to prepare a clean structural equation modeling (SEM). Hence, the main goal of this pretest is to validate the measurement model.
Mittendorf, Christoph, "What Matters Most on non-monetary Sharing Economy Platforms? Social Motives vs. Financial Motives (Pretest)" (2017). PACIS 2017 Proceedings. 74.