This paper presents qualitative findings from a Randomized Controlled Trial that focused on applying a Persuasive Information System to promote Pediatric Healthcare following the guidelines of Integrated Management of Childhood Illnesses. The study was primarily designed to introduce Persuasive Information Systems for promoting pediatric healthcare in a relatively under-developed country. The study investigates potential impact of simple text-based reminders on improving parents’ knowledge and skills when dealing with a sick child at home before deciding to seek healthcare professionals. Reminders were selected for this study, as they are most commonly employed persuasive software features in the area of Persuasive Information Systems. For data collection, we conducted Focus Group Discussions with participants of both intervention groups. The qualitative findings indicate that the participants largely favored reminders although there were some skeptical remarks. The findings from presented study are expected to help system designers work in collaboration with parents and healthcare professionals to improve the content and delivery of reminders. The qualitative findings helped us identify five emerging themes that are expected to open research opportunities for improving child healthcare researchers.