This study analyzes the influences on an individual’s commitment to found an Internet start-up. The research framework for this study is based on the theory of planned behavior (Ajzen 1991), the entrepreneurial event model (Shapero and Sokol, 1982), and innovation diffusion theory (Rogers 1983). The framework also considers the moderating effects of job type and personal innovativeness simultaneously. Empirical data will be collected by survey questionnaires. The research hypotheses will be tested using multiple regression analysis and Chow tests. The research findings will deepen current understanding of an individual’s commitment formation to found an Internet start-up.
Wang, Yu Min, "Investigating the Commitment Formation of Internet Start-up by Integrating Three Theoretical Models" (2017). PACIS 2017 Proceedings. 28.