IS study emphasizes behavioral intention with an assumption that users increase system use when they have higher intentions. But this assumption is challenged by emerging studies. Taking an e-learning as an example, this study investigates the gap between intention and e-learning behaviors. Specifically, our investigation applied a discourse analysis, in addition to time expand and login frequency, for measuring e-learning behaviors. By analyzing 833 discourses posted by 14 users in an online course, our preliminary findings suggested that intention was insignificant to discourses and login frequency. However, the correlation between intention and time expand is negative significant. Our findings also presented that users who spent more time on e-learning had lower intention but used the platform more frequently. These users devoted equivalent effort on making task-oriented discourse, but they expressed more social and procedural discourses. These findings provided preliminary evidences on and an explanation to intention-behavior gap.
Chu, Tsai-Hsin, "Exploring Intention Behavior Gap by E-Learning Discourses" (2017). PACIS 2017 Proceedings. 203.