Despite being identified as one of the crucial factors that determine solvers’ sustained participation, solvers’ self-efficacy perception in the crowd sourcing contests market (CCM) has received relatively little attention and there exists much ambiguity in its mechanism. This research-in-progress proposed a model that reconstruct the self-efficacy belief as competitive self-efficacy and incorporate the moderating role of regulatory focuses based on self-efficacy theory and regulatory focus theory to offer a more comprehensive understanding of the role of self-efficacy. This study aims to contribute to further studies on retaining solvers participation by appealing attention to the real mechanism that influence solvers’ decision and to offer implication for service providers to better identify the potential long-term core members and to better energize solvers’ participation.