Abstract

This paper studies the dynamics of mobile telecommunications market in Pakistan. It draws on the emerging approach that views mobile telecom industry as a complex socio-technical system comprising both human and technological components. Three set of actors that make such system are studied in depth. These include Institutions, Providers and Users. It is argued that the development of a viable mobile market depends on the creation of a feasible environment that encourages growth in the market. The unique combination and actions of various actors in the industry shape and contribute to the development of such environment. The creation of these conditions is thus a combined success or a failure of all actors involved. The study challenges the traditional approaches of 'Innovation Adoption' and 'Innovation of Infrastructure' and argues that these only partly explain the phenomenon. The approach followed in this study is therefore holistic and aims to combine both traditional approaches to unlock the mechanism of market development.

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