Consumer Loyalty versus Propensity to Switch between Providers in Mature IT Markets (The Case of Mobile Phone Market)

Authors

Gennadi Kazakevitch, Monash University, Australia
Luba Torlina, Deakin University
Sharon Hendricks, Monash University, Australia

Recommended Citation

Kazakevitch, Gennadi; Torlina, Luba; and Hendricks, Sharon, "Consumer Loyalty versus Propensity to Switch between Providers in Mature IT Markets (The Case of Mobile Phone Market)" (2005). PACIS 2005 Proceedings. 71.
https://aisel.aisnet.org/pacis2005/71