Assessing Consumer Risk in an Internet Driven Industry: Low Cost Airlines in Thailand

Authors

Brian Corbitt, Shinawatra University, Bangkok
Nguyen van Canh, Shinawatra University, Bangkok

Recommended Citation

Corbitt, Brian and van Canh, Nguyen, "Assessing Consumer Risk in an Internet Driven Industry: Low Cost Airlines in Thailand" (2005). PACIS 2005 Proceedings. 57.
https://aisel.aisnet.org/pacis2005/57