Computational Evaluation of Alternative Paid Placement Mechanisms in Search Engines

Authors

Juan Feng, University of Florida
Hemant Bhargava, University of California at Davis
David Pennock, Yahoo Research Labs

Recommended Citation

Feng, Juan; Bhargava, Hemant; and Pennock, David, "Computational Evaluation of Alternative Paid Placement Mechanisms in Search Engines" (2004). PACIS 2004 Proceedings. 144.
https://aisel.aisnet.org/pacis2004/144