Organisational Transformation through CRM Implementation: a descriptive case study

Authors

C. Chin, Deakin University
Melissa Ding, Deakin University
Chandana Unnithan, Deakin University

Recommended Citation

Chin, C.; Ding, Melissa; and Unnithan, Chandana, "Organisational Transformation through CRM Implementation: a descriptive case study" (2003). PACIS 2003 Proceedings. 30.
https://aisel.aisnet.org/pacis2003/30