Abstract
A growing body of cognitive research can be found in the information systems (IS) field. Despite increasing studies employing cognitive theories in IS research, it is not apparent that a cognitive stream exists in business-IT alignment. This paper calls for more cognitive emphasis in business-IT alignment research by considering some of the cognitive theories and methodologies that may be appropriate for the study of alignment.
Recommended Citation
Tan, Felix B., "Application Of Cognitive Theories And Methods To Business-IT Alignment Research" (2002). PACIS 2002 Proceedings. 96.
https://aisel.aisnet.org/pacis2002/96
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