Abstract
Different studies have characterized the typical Internet shopper differently, and this may be due to a changing Internet shopper population over time. This study focuses on effectors of Internet shopping patterns within the Internet shopper population. The dependent variables volume of purchase and frequency of purchase are thus analyzed with respect to various consumer and Internet vendor characteristics. Results show that the perceived aesthetic appeal of an Internet site raises repeated purchasing but lowers buying by volume. On the other hand, switching costs and promptness of service have strong positive effects on Internet buying pattern. We have also discovered weakened effects of gender, age, education and income on Internet buying patterns. However, Internet skill still influences Internet buying positively.
Recommended Citation
Domingo II, Gerardo E.; Sang-Yong, Tom Lee; and Lung, Hui Kai, "Perceived Web Retailer Qualities and Individual Differences: Effects on Internet Shopping" (2002). PACIS 2002 Proceedings. 30.
https://aisel.aisnet.org/pacis2002/30