Abstract

This paper reports the results of a study designed to assess specific measures of quality of B-to-C e-commerce systems. Considerable research has been conducted in the past to develop measures of information system success. To the extent that web-based B-to-C web sites represent the user interface for web-based B-to-C "information systems," it ought to be possible to utilize some or all of the measures developed in past research, in assessing the success of such B-to-C e-commerce systems. Drawing heavily on previously tested measures of conventional information systems success, a questionnaire was developed to assess web-based B-to-C e-commerce success. The instrument was administered to a sample of undergraduate, postgraduate and post-experience students. The findings showed that the five dimensions of success exhibited good psychometric features. A confirmatory factor analysis results in slight adjustment of the various scales. Interpretation of the open ended comments provided by the respondents also shed additional light on the qualities of the specific web site used in the study.

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