Abstract
In the context of online shopping, a major change in the retailer-to-consumer relationship is the emergence of comparison-shopping agent (CSA). This change poised a significant impact on (1) the consumer’s search and purchase behavior, (2) the business and marketing strategies adopted by the retailer, and (3) the interaction among the three entity classes. However, with the current poor economic climate, the survival of CSA becomes a questionable issue. Drew on the existing research in strategic management, economics and marketing, we examined the strategic implications of Comparison-Shopping agents (CSA) on the Business-to-Consumer (B2C) Internet Commerce, and proposed a parsimonious conceptual model that enables practitioners to analyze and formulate strategies. Various forms of CSA in the market that might help practitioners understand the technological and economical changes in the agent-mediated online environment were identified.
Recommended Citation
Hoo, Tan Chuan; Wen, Wan; and Hai, Teo Hock, "Whither Comparison-Shopping Agent: Strategies for survival" (2002). PACIS 2002 Proceedings. 25.
https://aisel.aisnet.org/pacis2002/25