Abstract
The purpose of the study is to suggest a concept of situation awareness to overcome limitations on interpersonal interaction in Internet shopping malls and to test the effect of situation awareness information on user attitudes. A laboratory experiment with a 2x2 factorial design was conducted on 133 subjects. Situation awareness information was categorized into two independent variables: workspace awareness and user awareness. Workspace awareness information was defined as the number of different users currently visiting the site, while user awareness information was defined as interactive information between the visiting users. As mediating variables, emotional states - pleasure, arousal, and dominance - were adopted. The user attitude was employed as a dependent variable. The results are as follows. First, the Internet shopping mall with situation awareness information produced higher pleasure, arousal, and dominance even though the number of users currently visiting the site did not have significant effects on these variables. Second, the user awareness information provided greater pleasure, arousal, and dominance. Finally, the study reveals that emotional states significantly influenced consumer attitudes: greater pleasure and arousal led the consumers to have a more positive attitude to the shopping mall.
Recommended Citation
Lee, Moon-Bong; Suh, Kil-Soo; and Whang, Jaehoon, "The Impact of Situation Awareness Information on Consumer Attitudes in the Internet Shopping Mall" (2002). PACIS 2002 Proceedings. 2.
https://aisel.aisnet.org/pacis2002/2