Trust and Quality Assurance in Business-to-Consumer Electronic Commerce: Enhancing Consumer Acceptance and Participation

Authors

Dat-Dao Nguyen, California State University
Dennis Kira, Concordia University Montreal

Recommended Citation

Nguyen, Dat-Dao and Kira, Dennis, "Trust and Quality Assurance in Business-to-Consumer Electronic Commerce: Enhancing Consumer Acceptance and Participation" (2000). PACIS 2000 Proceedings. 38.
https://aisel.aisnet.org/pacis2000/38