MWAIS 2024 Proceedings

Abstract

The emergence of AI drives enterprises across various industries to fundamentally rethink their products and business models, and companies strategically position themselves to fully capitalize on the evolving opportunities presented by the developments in this area. However, integrating AI into organizational processes, encompassing tasks from simple, repetitive functions to complex, skilled operations, raises concerns about job loss, increased job complexity, surveillance and security, among others. Our study shows that open communication is important in addressing employees’ concerns and reactance to an organization's AI system implementation. In this research, we employed an experimental survey design and collected data from MTurk respondents. The findings show that open communication negatively impacts the AI system's perceived obtrusiveness, associated with three AI-related concerns that positively impact reactance towards the AI system implementation in an organization. Theoretical, practical, and social implications are discussed.

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