Abstract

In the United States, there are over 25 million micro-enterprises, comprising 88% of all businesses. These businesses with five or fewer employees are resource-constrained – with one of the many areas being the lack of technical skills. Their inability to acquire and use these skills causes them to be at a disadvantage to larger corporations. An innovative approach, comprising of a customizable technology-based assistance infrastructure is utilized for any micro-enterprise willing to adopt Information Communication Technologies (ICT). This adoption can lead to social, economic, and human development if the ICT is sustained. An action research methodology was used to apply the innovative technology adoption approach to investigate a set of micro-enterprises in Western New York that have previously adopted ICT during a five-month timespan. This study investigates how Information Technology adoption and use in microenterprises may be sustained to facilitate their business growth. The main contribution of this study is an online tool to facilitate micro-enterprises’ sustainability of ICT adoption and use.

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