Knowledge creation and creativity are essential for organizations’ success. Ideation is the first step towards organizational creativity and many of the best ideas are created when individuals work together or ideate on a topic (Santanen et al. 2004). With individuals being repositories of often heterogeneous and asymmetric information, knowledge integration becomes a critical process for creating innovative ideas. This research maintains an attention-based view of knowledge integration (Ocasio 1997; Simon 1947). For ideas to be integrated, they have to be exposed to brainstormers’ attention and this paper investigates the extent to which channeling and directing individuals’ attention through manipulation of visibility of the ideas and prioritization influence knowledge integration behavior of the individuals.



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