Abstract
This study explores the relationship between flow experience and browsing behavior of online shoppers. Behavioral patterns were identified and extracted from screen recording. Analysis both positive and negative correlates of flow experience shows support of perception-based flow measures.
Recommended Citation
Guo, Yi Maggie and Poole, Marshall Scott, "Behavioral Correlates of Flow in Internet Browsing" (2008). MWAIS 2008 Proceedings. 5.
https://aisel.aisnet.org/mwais2008/5
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