Abstract
In this paper, the authors argue that Virtual Reality (VR) does have a place in an e-commerce environment. However, VR is not yet ready to supplant standard e-commerce Web interfaces with a completely immersive VR environment. Rather, Virtual Reality in e-commerce (VRCommerce) must rely on a mixed platform presentation to account for various levels of usability, user trust, and technical feasibility. The authors propose that e-commerce sites that want to implement VRCommerce offer at least three layers of interaction to users: a standard Web interface, embedded VR objects in a Web interface, and semi-immersive VR within an existing Web interface. This system is termed the Layered Virtual Reality Commerce System, or LaVRCS.
Recommended Citation
Rea, Alan and White, Doug, "The Layered Virtual Reality Commerce System (LaVRCS): An Approach to Creating Viable VRCommerce Sites" (2006). MWAIS 2006 Proceedings. 11.
https://aisel.aisnet.org/mwais2006/11