This article reports on the uses that IBM is making of social networking.Ã‚Â Specifically, the article describes IBM's Beehive, Think Place, and Small Blue, explains why IBM has invested in social networking tools, and lessons they have learned from using them.
Majchrzak, Ann; Cherbakov, Luba; and Ives, Blake
"Harnessing the Power of the Crowds with Corporate Social Networking Tools: How IBM Does It,"
MIS Quarterly Executive: Vol. 8:
2, Article 7.
Available at: https://aisel.aisnet.org/misqe/vol8/iss2/7