Harnessing the Power of the Crowds with Corporate Social Networking Tools: How IBM Does It

Authors

Ann Majchrzak, Univ of Southern CaliforniaFollow
Luba Cherbakov, National University of SingaporeFollow
Blake Ives, University of MarylandFollow

Abstract

This article reports on the uses that IBM is making of social networking. Specifically, the article describes IBM's Beehive, Think Place, and Small Blue, explains why IBM has invested in social networking tools, and lessons they have learned from using them.

Recommended Citation

Majchrzak, Ann; Cherbakov, Luba; and Ives, Blake (2009) "Harnessing the Power of the Crowds with Corporate Social Networking Tools: How IBM Does It," MIS Quarterly Executive: Vol. 8: Iss. 2, Article 7.
Available at: https://aisel.aisnet.org/misqe/vol8/iss2/7