How to Develop a Shared Vision: The Key to IS Strategic Alignment

Authors

David Preston, Texas Christian UniversityFollow
Elena Karahanna, University of GeorgiaFollow

Abstract

This article presents a framework for creating a shared vision between an organization’s CIO and its top management team (TMT). Such a vision is the key to aligning the organization’s information systems (IS) strategy with its business strategy. We describe how this shared vision is facilitated by six visioning mechanisms and identify five distinct configurations of visioning mechanisms being used by firms. We label the configurations as: (1) Star, (2) Executive, (3) Confidante, (4) Educator, and (5) Underperformer. CIOs can use these configuration profiles to make tradeoff decisions about which visioning mechanisms to focus on and sustain for a shared CIO-TMT vision for IS strategic alignment. These tradeoffs will take account of CIOs’ personal strengths and their organizational contexts.

Recommended Citation

Preston, David and Karahanna, Elena (2009) "How to Develop a Shared Vision: The Key to IS Strategic Alignment," MIS Quarterly Executive: Vol. 8: Iss. 1, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol8/iss1/6