Home > Journals > AIS Journals > MISQE > Vol. 25 (2026) > Iss. 2
Abstract
Artificial Intelligence (AI) may be the most significant opportunity digital leaders have encountered in years—just not for the reasons dominating the headlines. The real opportunity with AI isn’t rooted in GPUs or foundation models. Rather, it lies in helping business leaders realize that value is not created by technology itself, but by how organizations change because of it.
Recommended Citation
Mocker, Martin
(2026)
"The Real AI Opportunity,"
MIS Quarterly Executive: Vol. 25:
Iss.
2, Article 1.
Available at:
https://aisel.aisnet.org/misqe/vol25/iss2/1