A Metaverse-Based Proof of Concept for Innovation in Distributed Teams

Authors

Rosemary Francisco
Sharon Geeling
Grant Oosterwyk
Carolyn Tauro
Gerard De Leoz

Abstract

Distributed teams often struggle to recreate the creative energy of co-located innovation sessions. We describe a proof of concept that explored how a metaverse environment can support more dynamic distributed innovation. During a three-day immersive workshop, avatar-based interaction, informal movement and gamified facilitation enhanced engagement and ideation. Though the immersive environment enabled cross-location collaboration and unconventional idea sharing, challenges included onboarding difficulties, participant skepticism and platform limitations. The lessons learned give rise to recommendations for organizations considering immersive technologies to foster innovation across distributed teams.

Recommended Citation

Francisco, Rosemary; Geeling, Sharon; Oosterwyk, Grant; Tauro, Carolyn; and De Leoz, Gerard (2025) "A Metaverse-Based Proof of Concept for Innovation in Distributed Teams," MIS Quarterly Executive: Vol. 24: Iss. 4, Article 5.
Available at: https://aisel.aisnet.org/misqe/vol24/iss4/5