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MIS Quarterly Executive

Abstract

The explosion in AI development, application and implementation has led to increasingly urgent calls for the responsible use of AI—as well as increasing confusion about how to practically approach it. This article describes how two organizations started to operationalize responsible AI by taking a systems approach to crafting responsibility pledges and embedding them in organizational practices. We identify a five-phase process, along with corresponding activities and artifacts, and share effectiveness evidence and a roadmap for action.

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