How GenAI Helped Blue Cross Blue Shield of Michigan Transform

Authors

Bill Fandrich

Abstract

Generative artificial intelligence (GenAI) is significantly transforming business processes in many companies. In this interview with Bill Fandrich, a senior executive at Blue Cross Blue Shield of Michigan, a major healthcare payments firm, we share a firsthand account of three examples of such transformation in an organization facing increasing complexity. We then offer seven recommendations for other organizations wrestling with the challenges and opportunities presented by GenAI.

Recommended Citation

Fandrich, Bill (2024) "How GenAI Helped Blue Cross Blue Shield of Michigan Transform," MIS Quarterly Executive: Vol. 23: Iss. 3, Article 8.
Available at: https://aisel.aisnet.org/misqe/vol23/iss3/8