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MIS Quarterly Executive

Abstract

As organizations embrace artificial intelligence (AI) for business process automation, they face challenges with its adoption. Low-code platforms promise to simplify this process, but the supporting evidence is limited. We studied the adoption of a low-code conversational AI platform in four multinational companies and found three significant challenges linked to fundamental assumptions about low-code approaches. Based on this case study research, we recommend steps companies can take to guide the adoption and maximize the potential of low-code AI platforms.

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