Applying the Rite of Passage Approach to Ensure a Successful Digital Business Transformation

Authors

Nkosi Leary
Lorry Perkins
Umang Thakkar
Gregory Gimpel

Abstract

Successful digital transformation requires converting an organization’s employees from legacy talent to a future-ready, digitally empowered workforce. We describe how the CEO of ASK Consulting, a U.S. recruiting company, successfully guided his employees through sweeping technology-driven organizational changes by treating the employee transformation as a rite of passage. Based on the ASK case, we explain how to structure a rite of passage and recommend actions for the master of ceremonies (the change agent) who shapes the employee experience and leads employees through a digital transformation.

Recommended Citation

Leary, Nkosi; Perkins, Lorry; Thakkar, Umang; and Gimpel, Gregory (2024) "Applying the Rite of Passage Approach to Ensure a Successful Digital Business Transformation," MIS Quarterly Executive: Vol. 23: Iss. 2, Article 3.
Available at: https://aisel.aisnet.org/misqe/vol23/iss2/3