How the Odyssey Project Is Using Old and Cutting-Edge Technologies for Financial Inclusion

Authors

Samia Cornelius Bhatti
Dorothy E. Leidner

Abstract

Advances in technology provide new opportunities to take banking to the financially excluded. But the chosen technology and the associated digitalization of processes must fit the context, needs and preferences of the target audience. We describe how The Odyssey Project, Inc., a startup, is combining SMS and blockchain technologies to create a context-specific digital solution for the unbanked, particularly in underdeveloped countries. The actions taken by this company provide valuable recommendations for fintech organizations that want to develop appropriate and effective technological solutions.

Recommended Citation

Bhatti, Samia Cornelius and Leidner, Dorothy E. (2024) "How the Odyssey Project Is Using Old and Cutting-Edge Technologies for Financial Inclusion," MIS Quarterly Executive: Vol. 23: Iss. 1, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol23/iss1/4