MIS Quarterly Executive


The increasing importance of data, propelled by advanced AI capabilities, offers opportunities to increase profitability and sustainability. But many organizations face challenges in harnessing data’s true value. We describe how a German utility company addressed this challenge by establishing a data culture. The transition involved three interlinked transformations: enabling the workforce, improving the data lifecycle, and employee-centered data management. The recommendations derived from this case will enable business leaders in industrial organizations to navigate future data, knowledge and AI-related challenges.