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Article Title
How WashTec Explored Digital Business Models
Abstract
Many incumbent companies excel at digitally enhancing their existing business models (exploiting) but struggle to develop new digital business models (exploring). We describe how WashTec, a global leader in the car wash industry, successfully explored three digital business models using a four-phase exploration approach. The WashTec case offers incumbents a blueprint and gives rise to five recommendations for exploring new digital business models.
Recommended Citation
Ritter, Christian; Oberländer, Anna Maria; Stahl, Bastian; Häckel, Björn; Klees, Carsten; Koeppe, Ralf; and Röglinger, Maximilian
(2023)
"How WashTec Explored Digital Business Models,"
MIS Quarterly Executive: Vol. 22:
Iss.
3, Article 3.
Available at:
https://aisel.aisnet.org/misqe/vol22/iss3/3