Article Title

How WashTec Explored Digital Business Models

Authors

Christian Ritter
Anna Maria Oberländer
Bastian Stahl
Björn Häckel
Carsten Klees
Ralf Koeppe
Maximilian Röglinger

Abstract

Many incumbent companies excel at digitally enhancing their existing business models (exploiting) but struggle to develop new digital business models (exploring). We describe how WashTec, a global leader in the car wash industry, successfully explored three digital business models using a four-phase exploration approach. The WashTec case offers incumbents a blueprint and gives rise to five recommendations for exploring new digital business models.

Recommended Citation

Ritter, Christian; Oberländer, Anna Maria; Stahl, Bastian; Häckel, Björn; Klees, Carsten; Koeppe, Ralf; and Röglinger, Maximilian (2023) "How WashTec Explored Digital Business Models," MIS Quarterly Executive: Vol. 22: Iss. 3, Article 3.
Available at: https://aisel.aisnet.org/misqe/vol22/iss3/3