Technological advances are enabling more immersive experiences in virtual worlds and digitally augmented experiences in the physical world. These experiences are increasingly associated with the metaverse, a term rooted in science fiction originally referring to a dystopian digital reality. The recent pandemic highlighted how technology can transform work and help us overcome great obstacles, prompting organizations to consider how virtual and augmented reality can enable next-generation workplace and customer experiences. Our research explores the potential promise and peril of emergent metaverses to business and society. We also take a position on how they should be governed.
Lacity, Mary; Mullins, Jeffrey K.; and Kuai, Le
"Evolution of the Metaverse,"
MIS Quarterly Executive: Vol. 22:
2, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol22/iss2/6