Evolution of the Metaverse

Authors

Mary Lacity
Jeffrey K. Mullins
Le Kuai

Abstract

Technological advances are enabling more immersive experiences in virtual worlds and digitally augmented experiences in the physical world. These experiences are increasingly associated with the metaverse, a term rooted in science fiction originally referring to a dystopian digital reality. The recent pandemic highlighted how technology can transform work and help us overcome great obstacles, prompting organizations to consider how virtual and augmented reality can enable next-generation workplace and customer experiences. Our research explores the potential promise and peril of emergent metaverses to business and society. We also take a position on how they should be governed.

Recommended Citation

Lacity, Mary; Mullins, Jeffrey K.; and Kuai, Le (2023) "Evolution of the Metaverse," MIS Quarterly Executive: Vol. 22: Iss. 2, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol22/iss2/6