MIS Quarterly Executive


Artificial intelligence (AI) technologies are increasingly being used by firms for competitive advantage. Collaborating with AI startups can be an effective way to leverage these technologies. Based on the observations of six AI use cases at established firms delivered by two different AI startups, we identify five challenges of collaborating with startups—finding the right AI startup, identifying the right AI use case, agreeing on the right commercial terms and conditions, considering the impact on people and overcoming implementation roadblocks—and provide recommendations for addressing these challenges.