Article Title

How Dr. Oetker’s Digital Platform Strategy Evolved to Include Cross-Platform Orchestration

Authors

Patrick Rövekamp
Philipp Ollig
Hans Ulrich Buhl
Robert Keller
Albert Christmann
Pascal Remmert
Tobias Thamm

Recommended Citation

Rövekamp, Patrick; Ollig, Philipp; Ulrich Buhl, Hans; Keller, Robert; Christmann, Albert; Remmert, Pascal; and Thamm, Tobias (2022) "How Dr. Oetker’s Digital Platform Strategy Evolved to Include Cross-Platform Orchestration," MIS Quarterly Executive: Vol. 21: Iss. 1, Article 5.
Available at: https://aisel.aisnet.org/misqe/vol21/iss1/5