Many IT departments face strict budgetary constraints, limiting their ability to meet business managers’ demands to create value with new technologies. As a consequence, tech-savvy business managers launch their own IT initiatives—a trend called shadow IT. This article describes how a business unit partnered with a technology vendor to cocreate an innovative, revenue-generating, analytics solution. Our analysis of the process used to develop this solution provides recommendations for businesses trying to cocreate analytics-based value.
Koch, Hope; Peters, Uchenna; Villafranca, Eric; and Koch, Kevin J.
"How a Low-Margin Business Cocreated Analytics Value through an Innovation Partnership,"
MIS Quarterly Executive: Vol. 18:
3, Article 3.
Available at: https://aisel.aisnet.org/misqe/vol18/iss3/3