How a Low-Margin Business Cocreated Analytics Value through an Innovation Partnership

Authors

Hope Koch
Uchenna Peters
Eric Villafranca
Kevin J. Koch

Abstract

Many IT departments face strict budgetary constraints, limiting their ability to meet business managers’ demands to create value with new technologies. As a consequence, tech-savvy business managers launch their own IT initiatives—a trend called shadow IT. This article describes how a business unit partnered with a technology vendor to cocreate an innovative, revenue-generating, analytics solution. Our analysis of the process used to develop this solution provides recommendations for businesses trying to cocreate analytics-based value.

Recommended Citation

Koch, Hope; Peters, Uchenna; Villafranca, Eric; and Koch, Kevin J. (2019) "How a Low-Margin Business Cocreated Analytics Value through an Innovation Partnership," MIS Quarterly Executive: Vol. 18: Iss. 3, Article 3.
Available at: https://aisel.aisnet.org/misqe/vol18/iss3/3