Executives of organizations entering the sharing economy face the challenge of selecting the right differentiation strategy. This article describes three sharing economy differentiation strategies—technology, partnership, and user experience. We provide nine questions to guide the selection of a differentiation strategy when entering the sharing economy, and recommend three actions for implementing the strategy.
Frey, Alexander; Trenz, Manuel; and Veit, Daniel
"Three Differentiation Strategies forCompeting in the Sharing Economy,"
MIS Quarterly Executive: Vol. 18
, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol18/iss2/6