BBVA’s Data Monetization Journey

Authors

Elena Alfaro
Marco Bressan
Fabien Girardin
Juan Murillo
Ida Someh
Barbara H. Wixom

Abstract

Data monetization occurs when companies convert data and analytics into financial returns. BBVA, a global financial group, established a data science center of excellence in 2014 to lead its data monetization activities. By 2017, BBVA had developed a rich data monetization portfolio by making preexisting data monetization activities more effective, by pursuing new data monetization approaches, and by investing in a larger number of data monetization projects. Based on BBVA’s efforts, we provide recommendations for others as they embark on their data monetization journeys.

Recommended Citation

Alfaro, Elena; Bressan, Marco; Girardin, Fabien; Murillo, Juan; Someh, Ida; and Wixom, Barbara H. (2019) "BBVA’s Data Monetization Journey," MIS Quarterly Executive: Vol. 18: Iss. 2, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol18/iss2/4