•  
  •  
 
MIS Quarterly Executive

Abstract

Idea management platforms enable firms to generate pools of innovation ideas from a large number of employees. However, managers face considerable difficulties when deploying these platforms in a way that generates business value. This article describes the challenges faced by Allianz UK, and the management responses, as it deployed such a platform to develop a distributed-innovation capability. Based on insights from this case, we provide recommendations that other organizations can use to derive value from idea management platforms.Click here for free presentation slides (pdf)

Share

COinS
Open Data badge